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From cooling to clean air: How Haier changed its marketing playbook


Haier s clean air AC campaign
Haier India has launched a new air conditioner range in the backdrop of a post-pandemic appetite for clean air. The Drum finds out what went into the new product launch and the brand campaign.
Air conditioner marketing has, for a long time, been all about providing cool air to a sweating consumer. No longer, as Haier, the global consumer durables company, announced the India launch of its new range of air conditioner for healthy air. The claim is that the air conditioner kills airborne hazards when the air circulates from the air inlet, thereby delivering healthy air to the surroundings thanks to its built-in LED UV light, according to Satish NS, senior VP, sales and marketing, Haier Appliances India. ....

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Haier AC usurps pranayama-esque exercises for healthy lungs


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It’s the brand’s new campaign, where it pits the exercise regime against its AC’s clean air that keeps your lungs healthy.
The second wave of the Coronavirus has put everyone on edge. Lockdowns are imminent and people are thinking about their, as well as their loved ones’, health every two seconds. It’s not a pretty picture.
Haier, a leading home appliances brand, said in a press note, “With the rising threat of air pollution, aggravating the Coronavirus disease, clean and healthy air has become a necessity and not a luxury in today’s scenario.” ....

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Haier India introduced UVClean Pro Air Conditioner with TVC

Haier India introduced UVClean Pro Air Conditioner with TVC
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