'Buy now pay later' is big draw for India's Gen Z - The Hindu BusinessLine
‘Buy now pay later’ is big draw for India’s Gen Z Surabhi Mumbai | Updated on Players see multi-fold rise in usage from pre-Covid levels The use of the ‘buy now pay later’ (BNPL) facility, which allows customers to turn purchases into EMIs, is growing fast across the country as consumers find the instrument not only convenient but also affordable. Pine Labs, the country’s largest BNPL EMI platform, has seen 60-70 per cent greater demand compared to January 2020. Similarly, ZestMoney has seen demand touching 140 per cent of pre-Covid levels. While players say BNPL demand has b...
Source: thehindubusinessline.com