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Sports trading card platform Alt launches with $31 million in funding and plenty of market hype
The alternative asset market showed promise pre-pandemic but amid a broader rally among traditional asset classes, the number of investors searching for and promoting value in the space has exploded. That has, in turn, promoted a pretty major influx of VC dollars into startups building platforms that wrangle these buyers into specific communities.
Enter, Alt. The young startup has received more than $31 million from top investors intrigued by the particularly hot space it has bulked up its expertise in physical sports trading cards. The company provides a GOAT-like marketplace for the cards, authenticating the transactions and providing buyers with the peace of mind that the slice of cardboard they’re dropping several thousands of dollars on is no fake. While entities like NBA Top Shot have rallied a new generation of buyers around blockchain-era digital trading cards, its s ....

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