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And that meant looking beyond the white water. >> our strategy is very simple. we need people to stay longer. and do more things. and you can run two or three different rivers. you can participate in a kayak school. you can take a climbing and rappelling class. you can do mountain bike tours. you can do horseback tours. you do atv tours. the zip lines have been the biggest product we've expanded into. we now have two zip line courses. >> with all the new activities and a bunch of new accommodations the adventures on the gorge was turned into a true all-inclusive destination. >> the future was ...

Personalities of the companies. with the investments he raised, he wanted to do something none of the original three companies had done before. >> our strategy is very simple. we need people to stay longer and do more things. >> get climbing and rapelling class. you can do mountain bike tours, you can do horseback tours, you can do atv tours. the zip lines have been the biggest product we've expanded into. we now have two zip line courses. >> with all the new activities and a bunch of new accommodat n accommodations, the adventures on the gorge was turned into a true, all-inclusive destination...