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Sparc Group, the entity formed by mall REIT Simon Property Group and brand management firm Authentic Brands Group (ABG), will acquire Eddie Bauer from PSEB Group, an operating company owned by Golden Gate Capital, for an undisclosed amount.
Eddie Bauer Acquisition Gives Authentic Brands a Foothold in Growing Outdoor Category May 10, 2021 at 11:56 AM EDT By Nicole Silberstein Outdoor brand Eddie Bauer is the latest retailer to be snapped up by brand management firm Authentic Brands Group (ABG) and SPARC Group, a joint venture between ABG and mall operator Simon Property Group. The partners agreed to acquire Eddie Bauer from PacSun Eddie Bauer (PSEB) Group, an operating company owned by private equity firm Golden Gate Capital. Following the closing of the deal, ABG will own the Eddie Bauer IP, and the brand...
May 7, 2021 Photo Credit: Scott Rinckenberger/Eddie Bauer SPONSOR Authentic Brands Group, LLC (ABG), a global brand owner, marketing and entertainment company, and SPARC Group, LLC (SPARC), a leading retail enterprise, today announced a definitive agreement to purchase Eddie Bauer, the iconic American outdoor brand, from PSEB Group (“PSEB”), an operating company owned by Golden Gate Capital. ABG will own Eddie Bauer’s intellectual property and the brand’s core operating business will become a part of the SPARC portfolio of brands. Following the close of the transaction, SPARC’s ope...