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âWe are building Fastrack as a fashtech brandâ: Ajay Maurya, head of marketing Share Via: After finding firm footing in the smartband segment, Fastrack has now entered the wearable audio market with wireless earbuds, neckbands and headphones. Fastrack, a brand that was built on the tenets of timekeeping and fashion for the youth, is busy integrating health and âtechâ into its proposition. The journey started in 2017, when the brand launched Reflex, its first fitness smartband, in India. The launch happened alongside the inclusion of fitness wearables by Fastrackâs mother brand Titan. Titan had launched its Juxt line of smartwatches in 2016. ....
Provides an insight into the work from home life for parents, in a hilarious take. A balanced representation of both parents having to work around their children’s antics while working, as well as taking care of their home. And the tagline, “Parenting hamesha good hona zaroori nahi, jelly hamesha bad hona zaroori nahi” definitely relieves the pressures of ideal parenting. However, much remains to be known of Dole Juice Gel + as a “healthy jelly” product. ....
Click on the Image to watch the TVC. Urban youth brand Fastrack has launched an offbeat multimedia campaign, #StartAnywhere, in line with the recent launch announcement of Reflex 3.0, its latest smart band offering under fash-tech segment. The campaign video conceptualised by Lowe Lintas Bangalore builds interest for the new Fastrack Reflex 3.0, which is equipped with 10+ sport modes and a dual-tone band through which users can lift their fitness as well as style. Advertisement While working out means monotony to the rest of the world, Fastrack s new campaign brings the Gen-Z spirit of fluidity to fitness, presenting a way to make a statement, to have fun, to be part of a tribe, to follow your heart, and never hesitate. The campaign film is a youthful and high-fashion interpretation of what fitness means to Gen-Z. ....
Though a new player, Noise is fast becoming the go-to brand for millennials looking for stylish yet affordable wearables. However, the smartwatch market is crowded with many international and homegrown players vying for attention with cheaper alternatives. Also, the in-category competition from truly wireless audio segments can hamper its growth in future. Can Noise carve a niche for itself? ....
The jewellery business announced a 15 % growth 06 Jan, 2021 - 01:03 PM IST | By indiantelevision.com Team NEW DELHI: The third quarter of FY21 pushed lifestyle giant Titan on an impressive growth journey after a stunted performance for almost six months in the wake of the Covid2019 crisis. The festive season, headlined by the Hindu festivals of Dussehra and Diwali, prompted the jewellery division to cross the threshold of recovery into the growth phase. Two other divisions, namely watches & wearables and eyewear also moved closer to full recovery. The jewellery business announced a 15 per cent growth in the 30-day festive period and a similar growth overall in Q3, excluding the sale of raw gold of around Rs 334 crore. The quarter also witnessed a well-rounded recovery with improvement in walk-ins and pick of sales in metros. CaratLane delivered growth of around 39 per cent. ....