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Indian pay TV ecosystem yet to optimise HD viewing opportunity

Currently, there are around 15 million HD homes
08 Mar, 2021 - 08:34 AM IST | By Gargi Sarkar
KOLKATA: Industry leaders have emphasised over and over again that despite recent developments and change in consumer preferences, pay TV will continue to coexist with over-the-top (OTT) platforms. On the other hand, the need for a sustainable business model is also undeniable amid the rapid flux in the media and entertainment industry. In the coming future, the conversion from standard definition (SD) to high definition (HD) can be a key growth driver, the experts said in a panel discussion at the Video and Broadband Summit (VBS) 2021. Moreover, the broadband segment will be another crucial factor, which has seen higher uptake in the last few quarters. ....

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VBS 2021: The way forward for linear TV ecosystem

Indiantelevision.com hosted its flagship summit on 5 March
06 Mar, 2021 - 08:25 AM IST | By indiantelevision.com Team
KOLKATA: The debate of over-the-top (OTT) platforms versus pay TV has been centre stage in media and entertainment conversations over the last couple of years. More recently, the subject has died down as the industry reached the conclusion that both linear TV and on-demand TV will co-exist in India for a long time, unlike the markets in the west. But the change in technology and consumer behaviour have definitely thrown challenges at the traditional TV ecosystem. At the Video and Broadband Summit (VBS) 2021, the industry discussed how to stay resilient even amid the flux. ....

West Bengal , Prem Ojha , Anurag Nigam , Salil Thomas , Xavier Leclercq , Sandeep Gupta , Debashis Mohanty , Fastway Ojha , Yatin Gupta , Vynsley Fernandes , Gurjeev Singh Kapoor , Prashant Chothani , Anuj Jain , Amit Arora , Raman Kalra , Broadpeak Business Development , Siti Networks , Asianet Satellite Communications Ltd , Cable Network , Star Disney India International , Planetcast Media Services , Broadband Summit , Anil Wanvari , Indiacast Media Distribution , Fastway Transmission , Netplus Broadband ,

Indian broadcasting & cable TV market to surpass $19 billion by 2026, says report

The market is currently valued at $11.61 billion.
15 Dec, 2020 - 04:36 PM IST | By indiantelevision.com Team
NEW DELHI: 2020 was packed with unforeseen highs and lows for the Indian broadcasting and cable TV sector. From record viewership, to plummeting ad revenues, to the NTO 2.0 wrangle, the industry is still in a rather precarious position. Despite these challenges, the broadcast and cable TV market, currently valued at $11.61 billion, is expected to reach $19.06 billion by FY2026, states a report by TechSci Research.
The India Broadcasting and Cable TV Market report holds favourable regulations, technological advancements and growing investment opportunities as key factors driving this growth. The increasing demand for TV sets, especially in rural India, is also further boosting the market. Moreover, the expansion of the entertainment industry with greater demand for international TV channels and shows will propel the growth of this secto ....

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