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When your product makes health claims, but your brand ambassador suffers a heart attack | Marketing

Picture courtesy: BCCI.tv
Last week, Sourav Ganguly, India cricketing legend and current president of the Board of Control for Cricket in India (BCCI), suffered a heart attack, leading to angioplasty treatment. While fans from every corner of the country wished ‘Dada’, as he’s fondly known, a speedy recovery, some others immediately got to work creating memes mocking Ganguly’s association with Adani Wilmar’s Fortune Rice Bran Oil.
Several netizens took to social media to mock the veracity of Fortune’s claims around the oil aiding in boosting heart health. As a result, Fortune has temporarily withdrawn all ads featuring Ganguly, but has claimed it will not terminate its brand association with him. Also important to note is that the sports icon has been under pressure to join politics in West Bengal, an outcome that has various political parties divided based on different agendas. ....

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Sourav Ganguly discharged from Woodland hospital after suffering mild heart attack; hopes to resume work soon

Sourav Ganguly discharged from hospital after angioplasty, waves at fans
Sourav Ganguly has been discharged from Woodlands hospital in Kolkata five days after suffering a mild heart attack. The doctors at the hospital revealed that Dada had suffered a mild heart attack while he was walking on the treadmill at his home. Board of Control for Cricket in India President, Sourav Ganguly underwent quick angioplasty on January 3, 2021 and has been discharged today.
Sourav GangulyInstagram
Waving to the reporters, the former Indian captain said, I am absolutely fine and hope that I will resume my work soon. I also hope to fly soon. Ganguly, who was accompanied by his wife, Dona, thanked the team of doctors who took care of him. Renowned doctor Devi Shetty had also met the team of nine doctors looking after Ganguly in the hospital. Talking to the media, Dr. Shetty said that Ganguly s heart was now as strong as it was when he was 20-years old. ....

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Sourav Ganguly to continue as brand ambassador for Fortune rice bran oil | Marketing

Although Adani Wilmar has temporarily withdrawn all its TVCs featuring the former Indian cricketer, it continues with him as ambassador ....

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Saurav Ganguly's cardiac arrest leads Fortune oil brand face meme fest

Close call: Mumbai cop saves man life; 60-year old was illegally crossing railway track
The news of Sourav Ganguly s sudden hospitalization in Kolkata due to cardiac arrest has given Indians another reason to troll the food labels on internet for importing cheap soya from abroad rather than buying it from the agitating Indian farmers.
Ganguly, apart from being the president of the Board of Control for Cricket in India (BCCI), is also the brand ambassador of Fortune Edible Oils and Foods, one of India s most popular brands.
Was Ganguly using Adani s Fortune product?
Normally, those who advertise a product hardly ever use that product but then who knows what the former cricketer was consuming until now. Because, in this case, Ganguly was advertising for the Fortune Rice Bran Oil since a long time and termed it to be one of the necessary lifestyle changes once you enter into your 40s . And, amid opting for such healthy choices, his suden heart ailment has taken every ....

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