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Investment technology startup Fresh Equities has raised $2.3 million in a deal led by Archangel Ventures, and joined by a fintech founders syndicate c. ....
5 ways brands are engaging with the Olympics Both The Games themselves and the many screen options are different this year, and associated marketing made the most of both prescient and traditional themes. “We’re not in a normative marketing realm,” Havas Media Australia chief marketing officer, Francis Coady, tells CMO. “The journey of the Olympics has been fractured by Covid but we’re in a fractured entertainment landscape, too.” Just look at the countless entertainment options competing for attention on screens alone, all compounded by lockdown. Aside from the fractured times in which these Olympics are held, Coady says the marketers’ task to “bring to life what is essentially passive event for viewers” is already a tall order. ....
Wisr launches first national brand campaign 'For your smart part' via Bear Meets Eagle On Fire campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
Why the Wisr (ASX:WZR) share price is edging higher today fool.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fool.com.au Daily Mail and Mail on Sunday newspapers.