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Can Engage help tech companies build stronger relationships with customers?



Steve Jobs built the biggest consumer tech company of all time because he was the best at welding functionality and aesthetics. But he made that brand lovable by prioritising customer experience. 
“You’ve got to start with the customer experience and work back toward the technology – not the other way around,” he famously said.
A lot of companies have taken on this ethos. Startups have dedicated customer experience (CX) units to figure out how to cultivate satisfaction and loyalty in users. One aspect of CX is customer engagement; building relationships with customers through tools like email, live chat, push notifications and the odd shoutout on social media.  ....

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AWS launches Project Resilience offering US$5K in credits


AWS launches Project Resilience offering US$5K in credits
AWS launches Project Resilience offering US$5K in credits
Customers can offset the cost of storing their data on the AWS cloud
Credit: AWS
Amazon Web Services (AWS) has launched Project Resilience in Australia, offering US$5000 in credits to eligible local government, education, and small community organisations to help prepare them in facing natural and man-made disasters. 
AWS public sector A/NZ country director, Iain Rouse said the availability of Project Resilience in Australia will help customers offset the cost of storing their data on AWS.
In addition, even if equipment such as laptops and servers are damaged in a disaster, critical data will still be securely stored and accessible in the AWS cloud. ....

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