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Jamaica's Tourism: Second staging of 'Christmas in July' a major success

KINGSTON, Jamaica – The Ministry of Tourism’s efforts to increase the purchase and use of more Jamaican-made products in the tourism industry and related sectors were boosted today (Thursday July 28
KINGSTON, Jamaica – The Ministry of Tourism’s efforts to increase the purchase and use of more Jamaican-made products in the tourism industry and related sectors were boosted today (Thursday July 28) with the successful second staging of ‘Christmas in July’.
The one-day trade exhibition, which was held at the Jamaica Pegasus Hotel in Kingston, saw some 110 local producers of authentic Jamaican gift and souvenir items showcasing their products and networking with corporate executives and various industry players. ....

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Jamaica Rum Festival to be Marketed as Tourism Product

Jamaica Tourism Minister, Hon. Edmund Bartlett, has announced that the Jamaica Rum Festival (JRF) will be packaged and marketed as a tourism product and sold to potential visitors to the island.
Speaking at the launch of the festival at Devon House last evening, Minister Bartlett said: “We want the rum festival to be a product, not just an event. So, we want to, through the Jamaica Tourist Board, package it with rooms and with seats and bring the visitors to Jamaica to consume this critical asset that is from the heart and soul of the Jamaican people.”
The JRF covers an exploration of Jamaican rum; how it is made; the varying types and how best to enjoy it. ....

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