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Aims to raise consumers trust with enhanced hygiene measures across operations.
05 Feb, 2021 - 08:56 AM IST     |     By indiantelevision.com Team    
NEW DELHI: In a bid to reassure consumers of the safety of buying groceries and getting them delivered home, online supermarket Grofers has joined forces with global consumer goods major RB (Reckitt Benckiser) to launch the ‘Deliver safe programme’. In a first for the Indian e-commerce industry, the collaboration with RB aims to strengthen consumer trust in the safety and hygiene measures implemented by Grofers.
The safety programme is built on 3P pillars – Products, Partnership, and Protocols – and emphasises the need to maintain proper hygiene and sanitisation from storing products in warehouses to delivery at customers’ doorstep. As part of this initiative, RB will equip the Grofers team with its iconic brands – Dettol, Lizol and Harpic – which have been tested by internationally accredited ....

Reckitt Benckiser , Albinder Dhindsa , Asia Narasimhan Eswar , Aarogya Setu , Narasimhan Eswar , ரெகிட் பென்கிசர் , ஆசியா நரசிம்மன் ஈஸ்வர் , ஆரோக்கிய செத்து , நரசிம்மன் ஈஸ்வர் ,