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OTT reaches critical mass in APAC


| 07 March 2021
Research from global video advertising platform SpotX has revealed that over-the-top (OTT) video streaming in APAC has now reached 392 million people, with 70% of consumers across the region watching streaming video at least once a week.
The OTT Is for Everyone: APAC report SpotX report was undertaken by Singapore-based research firm Milieu Insights which conducted a quantitative survey of 7,000 people across eleven markets. People were surveyed by an online panel, and were 16 and older, and watched video content on any device.
It examined video consumption trends and advertising receptivity in the APAC region for services that allow viewers to stream video content over the internet, from a multitude of devices including smart TVs, personal computers or smartphones. SpotX said the aim of the report is to provide advertisers and media owners with an enhanced understanding of the trends driving OTT viewership in the Asia-Pacific region which ....

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