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Car winner Johnny Fraser has not missed a single Masters Games


Car winner Johnny Fraser has not missed a single Masters Games
21 Feb, 2021 10:17 PM
2 minutes to read
Johnny Fraser (right), winner of the Suzuki Swft GL, with Downer NZ Masters Games manager Rachel O Connor and Suzuki NZ general manager of automobile marketing Gary Collins. Photo / Paul Brooks
Johnny Fraser (right), winner of the Suzuki Swft GL, with Downer NZ Masters Games manager Rachel O Connor and Suzuki NZ general manager of automobile marketing Gary Collins. Photo / Paul Brooks
Paul Brooks is editor of Whanganui Midweek, in your letterbox every Wednesdaypaul.brooks@nzme.co.nz
Johnny Fraser won the Suzuki Swift GL raffled at this year s Downer NZ Masters Games, and it couldn t have gone to a more deserving winner. ....

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Skoda's SUV Kushaqs means king in Sanskrit


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Last week, Skoda announced a new SUV called Kushaq. A quick, whimsical dive into what the name means and entails.
Last week, in a press release that came to my inbox all the way from Mladá Boleslav, a city in the Central Bohemian Region of the Czech Republic, Skoda announced the name of its new SUV: Kushaq. In Sanskrit, Kushak means king. The name begins with K and ends with Q, by design; it’s acoustically in sync with Skoda’s other SUVs – Kodiaq, Karoq and Kamiq.
In the ad film, through which the name of the new SUV is announced, Skoda makes a visible effort to position itself as a brand for India. Essentially a country montage, the film is packed with uniquely Indian elements like palm reading, the lotus, a rural classroom, kite flying, astrology, dumb charades, the daily newspaper crossword, etc. ....

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Get ready for 'CMO Week': Marketing lessons from 2020


Get ready for ‘CMO Week’: marketing lessons from 2020
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What have marketers across categories like e-commerce, edtech, FMCG, auto, etc., learnt in 2020? We’re asking them at CMO Week, from December 14-17.
2020 has been a rather interesting year… a year no marketer, advertiser or brand had prepared for. As we near the end of it, we, at afaqs!, are excited to know what lessons the top names in the marketing fraternity have learnt this year, and the wisdom they have acquired as they enter the new year (2021).
Yes… all this will happen over a week-long conference – ‘CMO Week’.
We are glad to share that our ‘All Week’ webinar initiative has been very well-received by the media, marketing and advertising fraternity. afaqs! has so far held three series of themed e-conversations at the same time, every day, for an entire week, under this umbrella. These include Television Week, Digipub Week and Languages Week. ....

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