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Strong Automotive Merchandising Partners with Comscore Exclusively for Local Television Measurement
Strong Automotive Merchandising selects Comscore s audience- and impression-based currency
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RESTON, Va., Jan. 26, 2021 /PRNewswire/  Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that full-service automotive advertising agency Strong Automotive Merchandising will be using its census-representative TV measurement at the local level. The new agreement includes Comscore s automotive advanced audiences.
We are excited to be Strong Automotive Merchandising s exclusive currency partner for television, said Carol Hinnant, Chief Revenue Officer, Comscore. Comscore s advanced audiences continue to support agencies in addressing the right audiences for their clients. ....

Carol Hinnant , Strong Automotive Merchandising , Chief Revenue Officer , Paul Strong , Chief Executive Officer , Dominate Screens , வலுவான தானியங்கி வணிகமயமாக்கல் , தலைமை வருவாய் அதிகாரி , பால் வலுவான , தலைமை நிர்வாகி அதிகாரி , ஆதிக்கம் செலுத்துங்கள் திரைகள் ,