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A New Watch Brand Tells a Story Furlan Marri intends to honor Swiss horology, but at affordable prices. Andrea Furlan, the designer and co-founder of the watch brand Furlan Marri. “The first story of our brand is a mechanical quartz story,” he said.Credit.via Furlan Marri By Kathleen Beckett April 6, 2021, 5:03 a.m. ET Furlan Marri is a new watch brand whose marketing tagline is “Highly Attractive Wristwatches.” The founders say there is a world of Swiss horological history in those three words, and yet their prices top out at $500. “The main idea of the brand is to tell stories,” said Andrea Furlan, the brand’s designer and co-founder, based in Geneva. “The first story of our brand is a mechanical quartz story.” ....