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quantilope Report Examines the Biggest Food & Beverage Consumer Trends in 2021
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quantilopereleases its inaugural 2021 Food and Beverage Trends report.
The quantilope reports surveyed 500 US consumers (ages 18 - 69, representative to the general population) in January 2021 using an online, quantitative approach. The study includes two MaxDiff analyses and an implicit single association test (SAT) to identify how consumers are prioritizing their food and beverage choices going into the new year and where brands have an opportunity to adapt to changing preferences and trends. Top trends focus on sustainability, health, packaging, and shopping behaviors.
U.S. food and beverage consumers are paying closer attention to their health following a challenging year, explained Johanna Azis, Head of Marketing - US at quantilope. Therefore, prioritizing health and sustainability in products is not only necessary to meet consumer expectat ....

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