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By Ellis Hawthorne2020-12-18T00:01:00+00:00
Source: Unsplash
Brits have been obsessed with washing their hands this year. Sadly for the laundry category, the same can’t be said about washing their clothes. Sales of detergent are down by £15.1m, after 119.6 million fewer packs landed in shoppers’ baskets.
Own-label’s £9.8m loss is largely responsible for the value decline – although top 10 brands Ariel, Bold, Vanish and Daz have lost £17.1m between them.
Predictably, the increase in home working has been the most significant blow to the category. The effect of the first lockdown was felt almost immediately: the average number of weekly laundry loads in homes dropped by 6% between March and April, according to Ecover. The brand is one of the few laundry detergent success stories, up 13% in value. ....

Charlotte Snelgrove , Nadine Slyper , Nicoleta Cierghi , Reckitt Benckiser , Comfort Frosted Pine , Lenor Rose Wonderland , Mrs Hinch , Own Label , சார்லோட் ஸ்நேல்கிரோவே , ரெகிட் பென்கிசர் , ஆறுதல் இனிப்பான பைன் , திருமதி ஹின்ச் , ஓந் லேபிள் ,