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College graduates launch LA’s first-ever Gen-Z advertising agency
May. 03, 2021 at 6:00 am
Gen-z: A group of local college students are capitalizing on their generational experience to break into the marketing world. Courtesy image
Facing a dearth of job openings in the pandemic economy, six LMU graduates decided that instead of seeing their youth as a weakness they would reframe it as their greatest asset.
Together they launched NinetyEight an advertising agency founded on the premise that only members of Gen-Z know the best ways to reach Gen-Z.
With Gen-Zers holding an estimated $143 billion in spending power, according to a study by Barkley advertising agency, companies are eager to target this audience. However, traditional strategies such as big spending on television or magazine advertising won’t cut it. This increasingly tech-savvy and socially conscious generation is better reached through TikTok and social media influencers. ....

Fran Magsalin , Gia Lee , Ninetyeight Team , Co Founder Gia , Wanderlust Creamery , Delve Desserts , Hardy Capital , Co Founder Fran , Southeast Asia , அலைந்து திரிதல் கிரீமரி , ஹார்டி மூலதனம் , இணை நிறுவனர் ஃப்ர்யாந் , தென்கிழக்கு ஆசியா ,