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Australian Beef is Worth the Fight

Australian Beef is a sponsor of Team Australia at the upcoming Olympic Games.
Aussie javelin throwing extraordinaire, Kelsey Lee-Barber, has teamed up with her little brother to pitch Australian Beef in a new spot from The Monkeys.
The brand is a sponsor of Australia’s Olympic teams and the campaign comes just weeks before the highly controversial Tokyo games are set to commence.
The 30-second spot features Kelsey and her brother Greg locked in a battle, fork to fork, over who gets the last piece of beef at dinner. For Kelsey, the protein punch means world records and legendary status among Aussie sportswomen. For her more ambitious brother, the succulent cut means the high score on Dance Dance Revolution and fame and glory among the nerds at the local arcade. ....

Scott Nowell , Matt Tilbury , Samantha Warfield Smith , Maddison Thompson , Cameron Roberts , Alex Kember , Kelsey Lee , Michael Ritchie , Matt Michael , Brett Edwards , Marni Crutchley , Vince Lagana , Fanna Willis , Olivier Fontenay , Harry Boothman , Simon Kane , Graeme Yardy , Stuart Morley , Krystina Batt , Kat Aquilla , Josh Coles , Haydn Walker , Trevor Clarence , Tasha Strachan , Mitch Bevan , Hayley Pyper ,

MLA taps into Olympic sentiment with 'Feed Your Greatness' beef campaign

MLA taps into Olympic sentiment with 'Feed Your Greatness' beef campaign
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Scott Nowell , Matt Tilbury , Samantha Warfield Smith , Maddison Thompson , Cameron Roberts , Alex Kember , Michael Ritchie , Matt Michael , Brett Edwards , Marni Crutchley , Vince Lagana , Fanna Willis , Olivier Fontenay , Harry Boothman , Simon Kane , Graeme Yardy , Stuart Morley , Krystina Batt , Kat Aquilla , Josh Coles , Haydn Walker , Trevor Clarence , Greg Roberts , Tasha Strachan , Mitch Bevan , Hayley Pyper ,

Feuding state leaders share the lamb in mural activation for Australian Lamb via The Monkeys

January 21 2021, 8:00 am | BY Ricki Green | 85 Comments
As border closures dominate the headlines and premiers go head to head, a new OOH activation by Australian Lamb and The Monkeys part of Accenture, unites our state leaders over some delicious Aussie lamb in a series of light-hearted murals.

The concept illustrated by Nigel Buchanan, is a parody of ‘the kiss’, the famous Berlin walls mural. Displayed on billboard trucks around the country, from cities to iconic border locations, the murals show illustrated depictions of our premiers settling their differences by coming together and tucking into a delicious lamb cutlet.
From Tweed Heads to Albury-Wodonga, Canberra to Perth, the murals are journeying around Australia and border locations from Thursday 21 – Saturday 23 January, and will be in Sydney, Melbourne and Brisbane on Monday 25 January. ....

Tweed Heads , New South Wales , Western Australia , Scott Nowell , Harry Boothman Jonathan , Mark Green , Vince Lagana , Nigel Buchanan , Graeme Yardy , Krystina Batt , Ruth Peck , Georgina Parchert , Matt Michael , James Halliday , Hayley Pyper , Scott Dettrick , Jacky Winter Group , Creative Agency , Australian Lamb , Nathan Low , Market Manager , Brand Manager , Chief Creative Officer , Creative Director , Harry Boothman , Jonathan Rands ,

MLA unites Australia after a divided year in new summer lamb campaign via The Monkeys

After a year that’s seen Aussies more physically divided than ever, the highly anticipated summer ad from Australian Lamb comes at the perfect time, uniting the country over some lamb, and laughs, this summer, developed by The Monkeys, part of Accenture Interactive. ....

Scott Nowell , Ciaran Miller Stubbs , Alex Tizzard , Ruth Peck , Harry Boothman Joash , Ariel Martin , Katrina Aquilia , Matt Michael , David Whittaker Lucas Baynes , James Halliday , Megan Ayers , Lachlan Milne , Mark Green , Fergus Rotherham , Vince Lagana , Simon Kane , Graeme Yardy , Krystina Batt , Haydn Walker , Adrian Bosich , Georgina Parchert , Hayley Pyper , Scott Dettrick , Production Company , Creative Agency , Australian Lamb ,