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Italy jurisdiction report: Complying with public morality
10-01-2021
20-06-2018
Trademarks and advertising are often synonymous with communication. Since they usually transmit a message to consumers, it is necessary that this message respects its recipients’ feelings. In other words, trademark owners and advertisers must be in compliance with rules of public morality.
Article 14, paragraph 1 letter a. of the Italian Code on Industrial Property provides that: “The following shall not be registered as trademarks: a) signs that are contrary to the law, public policy or accepted principles of public morality.”
A similar provision is included in article 7, paragraph 1, letter f of the EU trademark regulation (number 2017/1001). The provisions preclude the registration of a trademark when it concerns a sign that may be perceived as contrary to the fundamental moral standards of the society. ....

Philipp Plein , Autodisciplina Pubblicitaria , Valentina Gazzarri , European Union Intellectual Property Office , Italian Code , Industrial Property , Italian Trademark Office , Money Beast , Eu Trademark Regulation , Industrial Property Law , Board Of Appeals , பிலிப் ப்லீந் , ஐரோப்பிய தொழிற்சங்கம் அறிவுசார் ப்ராபர்டீ அலுவலகம் , இத்தாலிய குறியீடு , தொழில்துறை ப்ராபர்டீ , இத்தாலிய முத்திரை அலுவலகம் , பணம் மிருகம் , யூ முத்திரை ஒழுங்குமுறை , தொழில்துறை ப்ராபர்டீ சட்டம் , பலகை ஆஃப் முறையீடுகள் ,