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HiPhi Named Exclusive Strategic Partner of 2021 Spartan Race in China
SHANGHAI, Jan. 20, 2021 /PRNewswire/ HiPhi, Human Horizons premium smart all-electric vehicle brand, has been granted exclusive naming rights for the popular 2021 Spartan Race in China. With a mission to help people push their limits , the strategic partnership will seek to set a precedence for the relationship between high-end sporting events and vehicle brands by bringing the two groups together through promotional events and a range of overlapping branding activities.
The Spartan Race is a world-famous obstacle trail running event. Founded in 2007, events now take place in over 30 countries and have seen tens of millions of participants compete in the grueling combination of marathon and obstacle course. Initially established with the intention of providing an accessible yet challenging physical race for a wide audience, Spartan events have grown to encompass the spiritual side of making healthy ....

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