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YouGov has enhanced its Global Fan Profiles tool to cover the e-sports industry by tracking fan sentiments and attitudes.
The Global Fan Profiles tool is built upon more than 300,000 interviews per year collected on a continuous basis. It is an extension to YouGov’s connected data solutions and is complementary to YouGov SportsIndex.
It provides an instant view of the size, make-up, attitudes and behavior of fan bases in 32 key e-sports markets, including the US, China, India, Brazil, Germany, South Korea and Malaysia.
YouGov has designed the tool with the aim of helping properties, sponsors and rights holders identify the size of their fan bases, who their fans are, how fans consume content and how they align with brands and audience trends. ....

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