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Nielsen Doubles Down On Streaming, Adds Viewership By Platform And Advanced Audience Demographics


Nielsen Doubles Down On Streaming, Adds Viewership By Platform And Advanced Audience Demographics
Combined with Nielsen SVOD Content Ratings, Nielsen now delivers comprehensive streaming performance metrics across program, platform and streaming category
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NEW YORK, April 22, 2021 /PRNewswire/ Today, Nielsen (NYSE: NLSN) announced the launch of Nielsen Streaming Video Ratings, a syndicated service reported via Nielsen s premier audience insights platform, NPOWER, that provides unique visibility into total viewership and advanced audience demographic insights by streaming platform alongside linear TV ratings. Armed with this holistic view of total TV time, media buyers can make more informed decisions about their advertising investments while sellers can better assess competition and understand audience composition to better monetize their premium content. ....

Kevin Rini , Nielsen Holdings , Nielsen Streaming Video Ratings , Streaming Video Ratings , Subscription Video On Demand , Content Ratings , நீல்சன் ஹோல்டிங்ஸ் , சந்தா காணொளி ஆன் தேவை , உள்ளடக்கம் ரேடிஂக்ஸ் ,