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The art and science of "micro moments" in retailer media


By Hershey
Consumers tend to shop differently across physical and digital channels typically taking a more routinized approach to purchases by shopping for essential items first when shopping online.
But even though consumers  online trips today tend to start with a focus on adding essentials to the cart, businesses still have an opportunity to influence their customers with delightful disruptions that can spur unplanned purchases.
We know that in-store lends itself more for discovery,  said Ed Edson, senior director of omnichannel marketing at ‎The Hershey Company, whose team is focused on maximizing demand based on shoppers  paths to purchase. The online experience doesn t allow for ease of browsing like shopping in-store, but our research shows that consumers are, indeed, interested in discovery online especially once they have completed their core shopping and mission. ....

Ed Edson , Hershey Company , Consumer Trends , எட் எட்சன் , ஹெர்ஷே நிறுவனம் , நுகர்வோர் போக்குகள் ,