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Harvard Business Review: What businesses get wrong about digital advertising


Harvard Business Review: What businesses get wrong about digital advertising
15 Mar, 2021 12:52 AM
6 minutes to read
Harvard Business Review
By: Sinan Aral
The effectiveness of digital ads is wildly oversold. A large-scale study of ads on eBay found that brand search ad effectiveness was overestimated by up to 4,100 per cent. A similar analysis of Facebook ads
threw up a number of 4,000 per cent. For all the data we have, it seems like companies still don t have an answer to a question attributed to the famous 19th-century retailer John Wanamaker: Which half of my company s advertising budget is wasted?
It should be possible to answer this question, though. Because what s getting in the way is not a lack of information the problem Wanamaker faced but rather a fundamental confusion between the phenomena of correlation and causation. ....

John Wanamaker , Marc Pritchard , Procter Gamble Co , Chief Brand Officer , Large Scale , Don T , ஜான் வாநமேகர் , மார்க் ப்ரிசர்ட் , ப்ராக்‌டர் சூதாட்டம் இணை , தலைமை பிராண்ட் அதிகாரி , பெரியது அளவு , தாதா டி , சில்லறை விற்பனையாளர் ,

Mercury buys New Zealand assets in $3 billion takeover of Tilt Renewables


Mercury buys New Zealand assets in $3 billion takeover of Tilt Renewables
15 Mar, 2021 04:07 AM
4 minutes to read
Tilt Renewables was demerged from Trustpower in 2016. A proposed takeover sees it valued at almost $3 billion. Photo / Supplied
Tilt Renewables was demerged from Trustpower in 2016. A proposed takeover sees it valued at almost $3 billion. Photo / Supplied
Mercury Energy has teamed up with a Queensland pension fund for a $3 billion takeover of Australasian wind farm developer Tilt Renewables, which has seen its value almost double in just over three months.
Tilt
said today it had entered into a scheme implementation agreement with a consortium of Powering Australian Renewables (PowAR) and Mercury which, subject to shareholder and regulatory approval, would see shareholders paid $8.80 a share, valuing the company at $2.96b. ....

New Zealand General , New Zealand , Vince Hawkesworth , Mercury Energy , Australian Renewables Pow , Tilt Renewables , Queensland Investment Corporation , Goldman Sachs , Morrison Co , High Court , Powering Australian Renewables , புதியது ஜீலாந்து ஜநரல் , புதியது ஜீலாந்து , வின்ஸ் ஹாக்ஸ்வொர்த் , பாதரசம் ஆற்றல் , ஆஸ்திரேலிய புதுப்பிக்கத்தக்கவை பௌ , சாய் புதுப்பிக்கத்தக்கவை , குயின்ஸ்லாந்து முதலீடு நிறுவனம் , கோல்ட்மேன் சாக்ஸ் , மோரிசன் இணை , உயர் நீதிமன்றம் , போவேறீங் ஆஸ்திரேலிய புதுப்பிக்கத்தக்கவை ,

Grammys 2021: Highlights, performances and memorable moments


Grammys 2021: Highlights, performances and memorable moments
15 Mar, 2021 01:55 AM
3 minutes to read
Dua Lipa, who took home the Grammy for Best Pop Vocal Album, showed why she deserved it in a fun, fabulous live performance. Photo / Getty Images
Dua Lipa, who took home the Grammy for Best Pop Vocal Album, showed why she deserved it in a fun, fabulous live performance. Photo / Getty Images
NZ Herald
The Grammy Awards have wrapped for another year and, outrageous fashions aside, it really is all about the music and this year was a celebration of song, the joy of which contracts starkly with the difficult year that was 2020. These seven memorable moments will give everyone something to smile about. ....

Soult Ukpyolsi , South Korea , Ariana Grande , Brandi Carlile , Bruno Mars , Austin Kellerman Austinkellerman , John Prine , Dua Lipa , Golly Bruno , Grammy Awards , Lady Gaga , Remember Everything , Dont Stop Now , Future Nostalgia , Good Golly Miss Molly , Long Tall Sally , Thee Stallion , Silk Sonic , Austin Kellerman , Door Open , தெற்கு கொரியா , அரியானா கிராண்டே , பிராந்தி கார்லைல் , புருனோ செவ்வாய் கிரகம் , ஜான் பிறினே , துவா லிபா ,

Expose Yourself: Are our emotions getting in the way?


Expose Yourself: Are our emotions getting in the way?
14 Mar, 2021 09:22 PM
3 minutes to read
Dr Joe Dispenza, neuroscientist, international lecturer, researcher, corporate consultant, author, and educator, speaks at Pendulum Summit, World s Leading Business and Self-Empowerment Summit, in Dublin Convention Centre, on Thursday, January 9, 2020, in Dublin, Ireland. Photo / Getty Images
Dr Joe Dispenza, neuroscientist, international lecturer, researcher, corporate consultant, author, and educator, speaks at Pendulum Summit, World s Leading Business and Self-Empowerment Summit, in Dublin Convention Centre, on Thursday, January 9, 2020, in Dublin, Ireland. Photo / Getty Images
Science has revealed that we have a field of information which surrounds us, and the happier we are, the bigger the field. ....

Joe Dispenza , Heart Math Institute , Heart Coherence , இதயம் கணிதம் நிறுவனம் , இதயம் இணக்கத்தைப் ,

A foodie trail: Tasmania's Northern Forage


A foodie trail: Tasmania s Northern Forage
14 Mar, 2021 11:00 AM
5 minutes to read
Following the wild coastline of Bass Strait is an opportunity to fill up on northern Tasmania’s incredible array of delicious offerings, with plenty of detours to distract all the senses along the way.
Perhaps it s because it has some of the cleanest air in the world but a trip around Tasmania s northern coast sure works up an appetite. Which is just as well, because this stretch bordered by the Bass Straight produces some outstanding culinary options, with some of the most fertile farms and pasture in Australia and passionate culinary folk ready to make the most of it. In between mouthfuls, you ll be treated to beaches and mountains on the east side of the Tamar River, an abundance of wildlife on its west side, ocean views will propel your journey across the fertile food bowl of the central north, and in the north west, Australia s largest cool-climate rainforest will clear the lu ....

Rocky Cape National Park , Glow Head , Highfield Historic Site , Tamar River , New South Wales , South River , Northern Territory , Cliff Grounds , Kelly Slater , William Archer , Cape National Park , Harvest Launceston Community Farmers Market , Tasmanian Food , Bass Strait , Bass Straight , Northern Forage , Coast Tasting Trail , Tamar Valley Wine Route , Hellyers Road Distillery , Hellyers Road , Cataract Gorge , South Esk , Historic Site , World Heritage Convict , World Heritage Convict Sites , Brickendon Historic Farm ,