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Fruit fool expenditure: Pair of premium melons sold for nearly $25 000 in Japan after virus slump

In what might be the unlikeliest indicator of a post-pandemic recovery, a pair of premium Japanese melons have sold for $24 800 at auction, over 22 times more than last year's virus-hit price. ....

Two coveted Yubari melons auctioned for almost $25,000

Two coveted Yubari melons auctioned for almost $25,000
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IANS
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Two coveted Yubari melons auctioned for almost $25,000.. Image Source: IANS News
Tokyo, May 24 : Two coveted Yubari melons have fetched 2.7 million yen (almost $25,000) at a traditional auction marking the start of the season on Japan s Hokkaido island.
This was more than 22 times last year s price, the auction organisers said on Monday.
Similar in size to a cantaloupe, the orange-fleshed Yubari melons are renowned for their high quality and sweet taste, reports dpa news agency.
Last year, a pair of melons had sold for 120,000 yen - a fraction of what is normally achieved at the start of the season. ....

Pair of Yubari melons fetch ¥2.7 million at first auction of the season

"We want to cheer up people with the Yubari melons at a time when hardships from the pandemic are continuing," said the president of the company that bought them. ....

Hokkaido Products Ltd , Sapporo Central Wholesale Market , Products President Iori Kage ,

Japan premium melons go for $24,800 after virus slump

Japan premium melons go for $24,800 after virus slump
AFP
2 hrs ago
AFP
© STR
A pair of prize melons has sold in Japan for nearly $25,000, recovering from a pandemic price slump
In what might be the unlikeliest indicator of a post-pandemic recovery, a pair of premium Japanese melons have sold for $24,800 at auction, over 22 times more than last year s virus-hit price.
The 2.7 million yen price tag at the season s first auction for the famed Yubari melons is still a snip compared to records for the prized produce.
This year s recovery in price can be seen as a result of buyers looking to encourage people by putting in higher bids, a wholesale market official told AFP. ....

Japan premium melons sell for $24,800 at auction after Covid slump

Japan premium melons sell for $24,800 at auction after Covid slump
A pair of premium Japanese
melons have sold for $24,800 at auction, which amounts to over 22 times more than last year s virus-hit price. Still, the 2.7 million yen price tag of the famed Yubari melons at the season s first auction is still a small change compared to records for the prized produce. In 2019, a pair of Yubari melons went for a record 5 million yen but the price plunged to just 120,000 yen last year, with growers blaming the virus for keeping away rich bidders eager to outdo each other.
This year s recovery in price can be seen as a result of buyers looking to encourage people by putting in higher bids, a wholesale market official told AFP. ....

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