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Flybuys launches 'Give a Flybuys' positioning with new brand campaign

February 16, 2021 3:15
Australian loyalty program Flybuys has unveiled its new brand campaign, centred around the positioning ‘Give a Flybuys, Take More’.
Close to 30 years after the program first launched, Flybuys has a new brand platform created by CHE Proximity, with the campaign to roll out nationwide across TV, out of home, and social.
The new campaign highlights the pride shown by members as they collect points, showing off as those members become everyday legends.
The new platform was created after research into Flybuys members’ spending habits over the last 18 months showed a significant rise in those hunting for a deal.
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Flybuys captures 'Give a Flybuys' Aussie attitude in latest brand campaign via CHE Proximity

February 16 2021, 2:38 pm | BY Ricki Green | 82 Comments
Australian loyalty program Flybuys has launched its new integrated brand campaign ‘Give a Flybuys. Take More’ today via CHE Proximity.

Nine years after Dawn French appeared on Aussie screens shouting “Goodbye shopping and Hello Flybuying” from her car, the latest platform leads the brand in a completely new direction. It celebrates its members’ pride in point collection, by turning Flybuys members into everyday legends.
Research into Flybuys members’ spending habits over the last 18 months unveiled an exponential rise in deal hunting coupled with a marked shift in attitude – a ‘Give a Flybuys’ attitude. This new attitude is a brazen pride in hacking savviness, finding bargains and a competitive spirit between customers to get to the top of the points game. ....

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