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Winning bronze for Best Use of Influencers at
MARKETING-INTERACTIVE’s Marketing Events Awards was Singtel. The company has in recent years put a focus on esports given gaming and esports are a booming entertainment channel for Gen Zs and Millennials, with APAC accountable for 57% of global esports viewership in 2019 and viewership in Southeast Asia expecting to reach an estimated 38.8 million by 2021.
To connect and engage with this growing audience, Singtel International Group launched its regional PVP Esports platform in 2018, and the PVP Community Leagues in 2019 to provide a platform for gamers of all backgrounds and skill levels to come together and bond over their shared love of gaming. ....

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