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A snap poll by AutoTrader run on Instagram, Twitter, LinkedIn, YouTube and Facebook confirms that the South African jury is still firmly out when it comes to online shopping for cars. This dipstick survey probed whether South Africans would be buying their next new car online. Respondents were split down the middle: while 50% said yes, they were prepared to buy their next new car online, the other 50% said no.
George Mienie, AutoTrader CEO, says some hesitation or caution on the part of consumers is understandable.
“A car is a substantial asset, and it is arguably the second-biggest purchase in a car buyer’s life. As such, the car buyer is unlikely to buy a car fully online (as is the case with other consumer goods). Fulfilment, for instance, has to be done in person at the moment as a result of having to validate the consumer particularly in the case of finance,” he points out. ....

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