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Royal Botanic Gardens Victoria celebrates 175th year with 'Together We Gather' work via Hardhat – Campaign Brief


March 11 2021, 11:33 am | BY Ricki Green | No Comments
The ‘Together We Gather’ campaign led by Hardhat marks the iconic Royal Botanic Gardens Victoria’s 175th anniversary, kicking off a year of free and low-cost events, workshops, talks and public programs to celebrate the role of the Gardens in sustaining Melbourne for 175 years.
 
The Melbourne Gardens site has a deep history and heritage and many of the events will allow visitors to explore the gardens from a new perspective and take a moment to enjoy nature with loved ones, picnicking, reading, playing and learning.
The campaign, which features illustration by local designer Annie Davidson, consists of a series of through the line projects including digital assets, a colouring book, tram wraps and out of home creative rolling out across the year, inspired by beautiful Gardens snapshots ....

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