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Listen to Zolani Mahola sing SA's newest airline's upLIFTing anthem

SUPPORTING LOCAL ARTISTS
This forms part of the airlines’ efforts to support South African artists who has been hard-hit by the extended national lockdown restricting gatherings and events due to the COVID-19 pandemic.
“We’re on a mission to #upLIFTsa and the many industries impacted by the pandemic. We started at home with aviation and travel. Then, we decided to take on another space close to our hearts – the Arts,” the airline said in an Instagram.
SA artists perform on Lift flights
Another first for local airlines, Lift has kick-started live acoustic performances on selected flights.
Last week, singer-songwriter Divine Mahara performed live on one of Lift’s flights. All passengers on the flight were provided with wireless headphones so they could enjoy the performance while kicking back on their flight.

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South African Entrepreneur Arlene Mulder Launches Africa's First Audio Library App

iAfrica
Arlene Mulder, BiB Founder
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South African entrepreneur, Arlene Mulder, used the time and space afforded by nationwide COVID-19 lockdown to bring BiB to life, Africa’s first audio library app, hosting exclusive content from the continent. Pivoting to home-recording technologies, BiB continued their plans to facilitate the production of African storytelling by acclaimed voice artists and launched their app on both App Store and Google Play by the end of the year. Since then BiB has also announced a new partnership with Africa’s biggest publisher, Naspers-owned NB Publishers enabling them to access their entire catalogue of African writers for transformation into digital audio formats.

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