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Zambia : Emerging African Filmmakers Lend Creative Talents to United Nations Verified Initiative Against COVID-19 Misinformation


Seven short films aimed at combating COVID-19 misinformation were produced by the 2020 cohort of the MultiChoice Talent Factory Academy, putting the talents of young African filmmakers to work on one of the biggest challenges of our time.
The films were part of the United Nations’ Pause campaign, a wider behaviour change campaign that aimed to create a new social media norm to help combat the rising impact of viral misinformation. The short films were aired on MultiChoice channels between 9 December and 31 December 2020. The MultiChoice Group provided the airtime as part of the ongoing support of the campaign. The short films can be accessed through https://multichoicetalentfactory.com/un-psas. ....

South Africa , Leah Kooma , Multichoice Group , Multichoice Talent Factory Academy , United Nations , United Nation Pause , Chief Customer Officer , லியா கூமா , மல்டிசாய்ஸ் குழு , மல்டிசாய்ஸ் திறமை தொழிற்சாலை கலைக்கழகம் , ஒன்றுபட்டது நாடுகள் , ஒன்றுபட்டது தேசம் இடைநிறுத்தம் , தலைமை வாடிக்கையாளர் அதிகாரி ,

COVID-19: Young African Filmmakers Back Anti-Misinformation Initiative


Seven short films aimed at combating COVID-19 misinformation have been produced by the 2020 cohort of the MultiChoice Talent Factory Academy, putting the talent of young African filmmakers to work on one of the world’s current biggest challenges.
The films are part of the United Nations’ Pause campaign, a wider behaviour change campaign that aims to create a new social media norm to help combat the rising impact of viral misinformation. The short films will air on MultiChoice channels between 9 and 31 December 2020. The MultiChoice Group is providing the airtime as part of its ongoing support of the campaign.
The filmmakers, who are from Nigeria, Mozambique, South Africa, Uganda, Zambia and Zimbabwe, tackled the subject through a variety of approaches, often using humour and slang to deliver vital and punchy lifesaving messages that appeal to local viewers. ....

South Africa , Robert Skinner , Caroline Oghuma , Un Senior Adviser For Global Communications , Multichoice Group , Multichoice Talent Factory Academy , United Nations , Corporate Affairs , Academy Directors Njoki Muhoho East Africa , United Nation Pause , Executive Head , Multichoice Talent Factory , Academy Directors Njoki Muhoho , East Africa , Berry Lwando , Southern Africa , Femi Odugbemi , West Africa , Bobby Heaney , ராபர்ட் ஸ்கின்னர் , மல்டிசாய்ஸ் குழு , மல்டிசாய்ஸ் திறமை தொழிற்சாலை கலைக்கழகம் , ஒன்றுபட்டது நாடுகள் , பெருநிறுவன வாழ்க்கைத்தொழில்கள் , ஒன்றுபட்டது தேசம் இடைநிறுத்தம் , நிர்வாகி தலை ,