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Livestream shopping in APAC: what marketers need to know

Livestream shopping, where live video connects buyers and sellers in real-time, wherever they are, has exploded in popularity in Asia Pacific. As part of The Drum’s Retail Deep Dive, we explore who is doing it best and what exactly western brands and media agencies need to know as the trend spreads across the globe. ....

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Dada Group, JD and Innisfree Announce Strategic Partnership for New On-Demand Retail Model for Beauty Brands

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Shanghai, China, December
11
, 2020 – Dada Group (NASDAQ:DADA) ( Dada or the Company ), China s leading local on-demand delivery and retail platform, today announced a partnership with JD.com and Innisfree, a South Korean cosmetics brand owned by Amore Pacific. Though this agreement, Innisfree will join the Company s O2O platform, transforming its logistical and order fulfilment capabilities and providing its customers access to Dada Now s one-hour delivery service.
Guangsen Mou, General Manager of JDDJ s Fashion and Digital Electronics Business Department, Terry Wang, General Manager of JD Beauty and Zhe Jin, Senior Vice President of Amore Pacific, initiated the partnership at a signing ceremony that took place at Dada s Beijing headquarters. ....

South Korea , South Korean , Joele Frank , Terry Wang , Channel Program , Digital Electronics Business Department , Dada Group , Dada Now , General Manager , Zhe Jin , Senior Vice President , Amore Pacific , People Everything On Demand , Singles Day Shopping Festival , Nasdaq Global Market , தெற்கு கொரியா , தெற்கு கொரியன் , டெர்ரி வாங் , சேனல் ப்ரோக்ர்யாம் , டிஜிட்டல் மின்னணுவியல் வணிக துறை , அப்பா குழு , அப்பா இப்போது , ஜநரல் மேலாளர் , மூத்தவர் துணை ப்ரெஸிடெஂட் , அமோர் பெஸிஃபிக் , மக்கள் எல்லாம் ஆன் தேவை ,