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Jon Zacharias Talks SERP Features That Marketers Should Target

Jon Zacharias Talks SERP Features That Marketers Should Target
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LOS ANGELES, Jan. 29, 2021 /PRNewswire/ Entrepreneur and digital marketing expert
Jon Zacharias recently authored a post describing several features of search engine results pages (SERP) that are often overlooked and underutilized as search engine optimization (SEO) tools. As a leader and co-founder of
GR0, one of the fastest growing digital marketing agencies in the country, Zacharias is well-versed in the methods that give brands an edge on the battlefield of organic search. In the November blog post entitled,
Jon Zacharias, Co-Founder of GR0
Two SERP features Zacharias describes as highly impactful for increasing brand visibility are Google s My Business Profile and properly tagging products so they show up in Google s Shopping Results feature. Despite the impact of COVID-19, small businesses with a brick-and-mortar presence remain highly sought a ....

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Are you a "harbinger of failure"? | MIT News | Massachusetts Institute of Technology

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“If you’re the kind of person who bought something that really didn’t resonate with the market, say, coffee-flavored Coca-Cola, then that also means you’re more likely to buy a type of toothpaste or laundry detergent that fails to resonate with the market,” MIT professor Catherine Tucker says.
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Illustration: Christine Daniloff/MIT
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