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MBA Career Goals – Part I: Crafting a Compelling Short-Term Vision
Mar 8, 07:25 AM
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As an MBA admissions consultant, one of the first – and most critical – things I do with clients is help them develop their ‘personal brand’. A strong, authentic personal brand is the backbone of a successful application. It is the marketing pitch you present to schools that demonstrates three key things: 1) the unique perspective and skillset you bring to the table, 2) how an MBA from their program will build on your existing experience, and 3) how #1 and #2 will work together to enable your career goals.
The topic I’d like to delve into today is the third item on that list – career goals. When schools refer to career goals, they’re typically delineating these into two buckets, short term and long term. Short term refers to the job you will seek directly after graduation and perhaps an intermediate step directly thereafter. Long ....

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