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Extra Mature joines Cathedral City’s lineup of cheese snacks
Saputo Dairy UK has expanded its Cathedral City Mini Cheese Snacks range with a new Extra Mature variant.
The NPD joins the brand’s existing Mature and Mature Lighter snacking variants, and went on sale late last month in Morrisons (rsp: £1.85/six-pack).
The product aimed to capitalise on the dynamic growth of in-home snacking behaviour during the pandemic, and in particular the “recent consumer propensity for self-treating, which has seen almost one million new buyers enter the Extra Mature cheese market”, said Saputo, citing Kantar data [52 w/e 21 February].
“As in-home consumption has rocketed in the past year, so too has in-home snacking, with Kantar [36 w/e 29 November] reporting a significant +21% growth in snacking occasions,” said Cathedral City Snacking senior brand manager Anca Lazar. ....

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