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Loyalty research reveals that Gen Z is the most loyal generation


BY
Marija Mrvosevic ON 17 May 2021      2 min read
The results of the ninth annual Australian customer loyalty and loyalty program research study ‘For the Love of Money’ are in. 
The study conducted by The Point of Loyalty focused on the impact of COVID-19 on brand loyalty in 2020 and the influence of loyalty programs in 2021. 
The results revealed that 48 percent of customers remained loyal to the brands whose loyalty programs they are members of. But an even greater number (more than 60 percent) of the Gen Z population stays with their loyalty program. 
Report author and CEO of The Point of Loyalty, Adam Posner said: “The research revealed that loyalty programs do influence brand loyalty while COVID-19 prevails. Interestingly, Gen Z identified as the most loyal generational cohort to a brand whose loyalty program they are a member of. I call them the ‘loyalZy’ generation.” ....

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Here's what to do if you missed out on free Woolworths containers


Here s what to do if you missed out on free Woolworths containers
Carina Stathis For Daily Mail Australia
© Provided by Daily Mail
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Australian customers who missed out on scoring free glass food containers from Woolworths through the Container Credit program can transfer the attained points to their Everyday Rewards card for a limited time.
One shopper shared the updated news with others part of a popular Facebook group, revealing the new promotion ends on Sunday February 28.
The promotion is only available to registered Woolworths Everyday Rewards members who have received the Container Credit news via email or app this week.  ....

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Xmas card hack saves woman $310


Smarter Shopping
by Leah Goulis
 
Every year, mum-of-two Kerry spends about $600-$800 on Christmas gifts. But this year, she tried something different that saved her hundreds at the checkout.
The savvy shopper from Western Australia managed to purchase almost half of her Christmas presents without spending a cent, and it was all thanks to a little known switch on her Woolworths Everyday Rewards card.
Most Aussie shoppers with a Woolworths Everyday Rewards card get $10 off their shopping occasionally. Picture: Supplied
Kerry spends around $250 on groceries every week, so she knew having a loyalty card was benefiting her in some way. ....

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