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Gov't asked to put teeth to legislation on IP protection

SunStar
+
May 13, 2021
MICRO, small and medium enterprises (MSMEs) should look into investing in intellectual property (IP) protection as they grow their businesses and expand their markets in the era of e-commerce, as not giving this priority could have unfortunate consequences.
Carissa Cruz-Evangelista, founder-member of the Philippine Fashion Coalition, advised MSMEs to earmark some budget for IP protection and register their brands.
Speaking in a webinar, she noted that IP protection often takes a back seat to companies’ other priorities like staff salaries and product marketing and development.
“But now with e-commerce on the rise we also have the threat of more counterfeiting and we need to have an IP protection budget both for smaller and bigger brands,” Evangelista said. ....

South Korea , Abdulgani Macatoman , Mary Jean Pacheco , Carissa Cruz Evangelista , Philippine Fashion Coalition , Property Office Of The Philippines , Intellectual Property Office , Secretary Mary Jean Pacheco , தெற்கு கொரியா , மேரி ஜீன் ப்யாயேகோ , கரிசா குரூஸ் சுவிசேஷம் , பிலிப்பைன் ஃபேஷன் கூட்டணி , ப்ராபர்டீ அலுவலகம் ஆஃப் தி பிலிப்பைன்ஸ் , அறிவுசார் ப்ராபர்டீ அலுவலகம் , என்று கேட்டார் ,

MSMEs urged to protect IP, branding amid Covid crisis

MSMEs urged to protect IP, branding amid Covid crisis
visayandailystar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from visayandailystar.com Daily Mail and Mail on Sunday newspapers.

Sherill Quintana , Carlos Barrera , Carissa Cruz Evangelista , Philippine Fashion Coalition , Organization For Economic , Philippine Franchising Association , Promotions Group Undersecretary Abdulgani Macatoman , Industry Special Concerns , Economic Cooperation , United Nations Conference , கார்லோஸ் பாரேரா , கரிசா குரூஸ் சுவிசேஷம் , பிலிப்பைன் ஃபேஷன் கூட்டணி , ஆர்கநைஸேஶந் க்கு பொருளாதார , பிலிப்பைன் உரிமையியல் சங்கம் , பொருளாதார ஒத்துழைப்பு , ஒன்றுபட்டது நாடுகள் மாநாடு ,

The best gift ever for mother

Robina Gokongwei-Pe, Retail president of Robinson
To let her/him learn to be a follower first.

Alice T. Liu, chief retail officer, Golden ABC
As a mother, I hope to be able to teach my children resilience and perseverance to help them be the best version of themselves. Resiliency is important so that they can bounce back from failures they will encounter in their personal and professional journey. Perseverance is important as well, to see through something that may not be the easiest task to achieve but may be worthwhile in the long term. On top of this, the last quality for a balanced life is gratitude to know that after all the effort you put into your endeavors, everything is still a blessing, so we have to also be thankful for whatever circumstance we find ourselves in and allow God to direct us. ....

Rose Marie Manlapit Zamora , Reese Fernandez Ruiz , Carissa Cruz Evangelista , Jeannie Javelosa , Carmina Sanchez Jacob , Redgie Acuna Magno , Alicet Liu , Marian Manaloto , Marevic Parcon , Anna Meloto Wilk , Myrna Yao , Women Global Network For Reproductive Rights , Drama Department , Richprime Global Inc , Riches Inc , Richprime Global , Marie Manlapit Zamora , Human Heart , Sanchez Jacob , Cruz Evangelista , Gann Tan , Global Network , Reproductive Rights , Fernandez Ruiz , Nessmarie Roadas , Melco Resorts ,

MSMEs with IP fared better during pandemic

Published May 10, 2021, 5:00 AM
Micro, small and medium enterprises (MSMEs) with protected intellectual property (IP) and positive branding strategies have defied store closures and revenue losses that marked the first pandemic year.
At the recent Intellectual Property (IP) Grand Forum, Lazada Chief Operating Officer Carlos O. Barrera said the leading online shopping platform revealed this as the shift to e-commerce opened a gateway for greater interconnectivity, demanding more meaningful customer connections which effective brand protection and management could satisfy.
“Over the course of the last year, we’ve had hundreds of thousands of MSMEs [transition to e-commerce] and we consistently see that those who are serious about IP, the ones who focus not just on selling and [giving] discounts, but the ones who focus on building a brand, delighting their customers, having very strong social media presence, having very clear branding… those really do much better ....

Sherillr Quintana , Carloso Barrera , Carissa Cruz Evangelista , Ip Office Of The Philippines , Organisation For Economic , Philippine Franchising Association , Oryspa Spa Solutions Inc , Philippine Fashion Coalition , Property Ip Grand Forum , Promotions Group Undersecretary Abdulganim Macatoman , British Embassy , Intellectual Property , Grand Forum , Lazada Chief Operating Officer Carlos , Oryspa Spa Solutions , Philippine Fashion , United Nations Conference , Special Concerns , Trade Promotions Group Undersecretary Abdulgani , Economic Cooperation , கரிசா குரூஸ் சுவிசேஷம் , இப் அலுவலகம் ஆஃப் தி பிலிப்பைன்ஸ் , ஆர்கநைஸேஶந் க்கு பொருளாதார , பிலிப்பைன் உரிமையியல் சங்கம் , பிலிப்பைன் ஃபேஷன் கூட்டணி , பிரிட்டிஷ் தூதரகம் ,

Online business applications rise amid pandemic

Online business applications rise amid pandemic
cnnphilippines.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cnnphilippines.com Daily Mail and Mail on Sunday newspapers.

Metro Manila , Philippines General , Sherill Quintana , Ramon Lopez , Carissa Cruz Evangelista , Philippine Fashion Coalition , Interagency Task , Philippine Franchising Association , Property Office Of The Philippines , Secretary Mon Lopez , Intellectual Property Office , Inter Agency Task Force , மெட்ரோ மணிலா , பிலிப்பைன்ஸ் ஜநரல் , மோன் லோபஸ் , கரிசா குரூஸ் சுவிசேஷம் , பிலிப்பைன் ஃபேஷன் கூட்டணி , ஊடாடும் பணி , பிலிப்பைன் உரிமையியல் சங்கம் , ப்ராபர்டீ அலுவலகம் ஆஃப் தி பிலிப்பைன்ஸ் , செயலாளர் மோன் லோபஸ் , அறிவுசார் ப்ராபர்டீ அலுவலகம் ,