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Tata Tea Gold shows Bengalis will never settle for anything less than perfect in its West Bengal-exclusive campaign


Tata Tea Gold shows Bengalis will never settle for anything less than perfect in its West Bengal-exclusive campaign
Conceptualised by Mullen Lintas, the campaign showcases the Bengalis’ penchant for perfection in every little thing around food
Click on the Image to watch the TVC.
Tata Tea Gold has followed up on its Durga Puja initiative to launch an exclusive campaign for West Bengal aimed at celebrating the ‘Bengali way of life’.
When it comes to their love for food, the people of West Bengal take great pride in their rigorous selection approach and an eye for detail. The new Tata Tea Gold campaign for West Bengal is a celebration of this uniquely Bengali cultural code, “khutkhute-ness”, which is evident in everyday situations. ....

West Bengal , Ekta Relan , Shoojit Sircar , Puneet Das , Abhilash Mundayat , Sangeetha Sampath , Azazul Haque , Gargi Sarvankar , Mullen Lintas , Sushmar Rao , Anahita Brar , Madhurenu Datta , Lopamudra Bhattacharya , Garima Khandelwal , Alex Ebenezer , Hari Krishnan , Gaurav Sharma , Prasad Venkatraman , Bestmediainfo Bureau , Bestmediainfo Bureau Delhi , Mediainfo Bureau Delhi , Tea Gold , Durga Puja , Packaged Beverages , Tata Consumer Products , Chief Creative Officer ,