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Virtually Try On Makeup With Google's New AR Shopping Feature


(Photo via Google)
Online shopping has a lot of perks especially in a year marred by a global pandemic. However, some products are better examined up close and in person, which is why Google is launching new shopping features this week, including the ability to visualize makeup looks and try on items.
Say you want to know how sheer a lip gloss is, how much pigment is in an eyeshadow, or what a product will look like on your skin tone. It can be difficult to understand these things without seeing the products up close, according to Archana Kannan, Google Shopping group product manager. ....

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Google to let users try makeup in Augmented Reality


Google to let users try makeup in Augmented Reality
Updated:
Updated:
December 18, 2020 17:41 IST
The new augmented reality feature is aimed at helping users see how a lipstick or eyeshadow product looks like on their skin tones and compare shades and texture to find the best match for them.
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Google to let users try makeup in Augmented Reality.
  | Photo Credit: Special Arrangement
The new augmented reality feature is aimed at helping users see how a lipstick or eyeshadow product looks like on their skin tones and compare shades and texture to find the best match for them.
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Google will now help you choose right lipstick and eyeshadow using AR


Google will now help you choose right lipstick and eyeshadow using AR
Google will now help you choose right lipstick and eyeshadow using AR
Google is rolling out virtual try-on shopping experiences for users who shop using the Google Shopping tab. The virtual try-ons will be enabled using AR through which they can try out products of collaborated brands on themselves virtually using the front-facing camera.
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(Picture: Google)
HIGHLIGHTS
Google has partnered with makeup brands like L’Oréal, Estée Lauder, MAC Cosmetics, Black Opal and Charlotte Tilbury to allow consumers to virtually try on makeup shades.
When users search for makeup products from the collaborated brands on Google, they will get an option to experience a virtual try-on at the top of their search results. ....

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Google Adds New AR 'Try-On' Ads within Google Shopping


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AR is set to become a much bigger consideration in 2021, with the expectation that wearable AR glasses will soon be available to the public. 
In line with this, Google has today announced that it s testing out its own variation of AR Try-on tools within Google Shopping listings, which will enable brands to provide digital overlays, starting with make-up products, so that potential customers can see what they ll look like wearing a listed item.
As you can see here, the new listings provide examples of how various shades and colors look on models within make-up listings in the app. Tap on the Try it on prompt and you can also apply the same to your own face. ....

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