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This Event Planner Generated Over $2 Million In Sales For Black Businesses During Pandemic


This Event Planner Generated Over $2 Million In Sales For Black Businesses During Pandemic
Cynthia Daniels (Image Credit: Shawn Lee)
Memphis-based event planner Cynthia Daniels generated over $2 Million in Sales for Black-owned businesses during the pandemic.
Daniels exceeded her own expectations, to say the least. The evolution of what happened in 2020 was not a part of her master plan but it was truly a game-changer for many small businesses.
From Pennies to Profits
The pandemic impacted many Black-owned businesses. New and experienced entrepreneurs quickly saw sales plummet within days due to orders forcing brick-and-mortar operations to halt. Even Daniels had to cancel 10 large-scale events due to gathering restrictions imposed by COVID-19. ....

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