Are shoppable livestreams the next wave of ecommerce innovation?
Brands looking to be at the intersection of shopping and entertainment are eyeing the opportunities of social ecommerce
The pandemic has accelerated the shift to online shopping, and with it has come innovative ways retailers and brands are connecting with consumers. Livestreaming is one of the growing new ways consumers can shop in real time while watching live videos.
Avionos digital strategy practice lead, Mousumi Behari, said that while big retailers are eyeing the opportunities with shoppable livestreams, newer brands looking to make an impact have a unique opportunity to test and build awareness in front of a wide audience.
Who Is Actually Livestream Shopping?
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Nassau School Notebook: Great Neck South wins regional science bowl
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Pierce student shares her gift of song
Grosse Pointe Park resident Charlotte Van Arragon was named as a semifinalist in the middle school level of the Hammerstein International Youth Vocal Solo Competition. The Pierce Middle School eighth grader performed “Make Believe” from the Hammerstein and Jerome Kern musical “Show Boat.”
Photo provided by Melody Van Arragon
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GROSSE POINTE PARK The legacy of Oscar Hammerstein the librettist and lyricist of Broadway favorites “The Sound Of Music,” “Carousel,” “South Pacific” and more is living on through a new international contest.
The Hammerstein International Youth Vocal Solo Competition was recently held for vocalists age 23 and younger, and it tapped into the talents of Grosse Pointe Park resident Charlotte Van Arragon.