Are shoppable livestreams the next wave of ecommerce innovation?
Brands looking to be at the intersection of shopping and entertainment are eyeing the opportunities of social ecommerce
The pandemic has accelerated the shift to online shopping, and with it has come innovative ways retailers and brands are connecting with consumers. Livestreaming is one of the growing new ways consumers can shop in real time while watching live videos.
Avionos digital strategy practice lead, Mousumi Behari, said that while big retailers are eyeing the opportunities with shoppable livestreams, newer brands looking to make an impact have a unique opportunity to test and build awareness in front of a wide audience.