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Cult.fit forays into hardware, acquires fitness equipment startup Tread


Making a foray into the fitness hardware segment, health and wellness startup cult.fit has acquired Tread, a Bengaluru-based connected fitness start-up, for an undisclosed amount.
With the acquisition of Tread, the company would launch a suite of smart fitness hardware products, beginning with smart bikes in the India market. These smart bikes would be sold on the Curefit platform and offline stores in the next two to three months.
Tata Digital, a 100 per cent subsidiary of Tata Sons, had earlier this week announced an investment of up to $75 million in the Bengaluru-based company with its cofounder & CEO Mukesh Bansal joining the President. Bansal will also continue to head and run cult.fit. ....

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Mukesh Bansal's Cure.fit acquires digital training firm Onyx


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Mukesh Bansal-promoted health and fitness firm Cure.fit acquired California-based Onyx, a firm that builds digital training experience around fitness and specialises in body-tracking technology and personalisation of workout feedback.
The acquisition of Onyx was a step towards improving its computer vision technology to deliver at-home fitness solutions in India and international markets, said Cure.fit.
Mr. Bansal said, “The 20s will be the decade of digital health. Onyx will accelerate our efforts towards building a hardware-agnostic AI-led platform that offers guided content on physical and mental wellness and nutrition all at the same place. Users will get a personalised experience with high-quality tech and human touch without spending on expensive hardware.” ....

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