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ViacomCBS Bets on Big-Tent Strategy for Streaming Growth With Paramount Plus

ViacomCBS Bets on Big-Tent Strategy for Streaming Growth With Paramount Plus
Cynthia Littleton, provided by
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ViacomCBS is going big in the streaming wars with a broadcast TV-inspired big tent strategy that will be anchored by legacy cable channel and programming brands.
On paper, the blueprint unveiled today during the company’s investor presentation for the March 4 Paramount Plus debut doesn’t sound like a path for success in today’s hyperactive media landscape. But little by little, ViacomCBS has already showed signs of making progress in the next iteration of television by its placing bets in familiar places.
More from Variety ....

Peter Oumanski , Naveen Chopra , Sumner Redstone , Bob Bakish , Shari Redstone , Tom Ryan , Trevor Noah , Paramount Pictures , Comedy Central , Peter Oumanski For , Peter Oumanski For Variety , Big Tent Strategy , Streaming Growth With Paramount , Paramount Plus , Wall Street , Daily Show With Trevor , Wall Streeters , Disney Plus , Apple Plus , Hat Amp , Bet Plus , Showtime Selects , The Daily Show With Trevor Noah , Dora The Explorer , Jersey Shore , Paw Patrol ,

You Can Stream Vintage 'Price Is Right' Episodes 24/7 on Pluto TV

Mystery Science Theater 3000 and now,
The Price Is Right.
Note that the channel is called “
Price Is Right goodness from the game show’s heyday the episode on as I write these words is so old Bob Barker, who hosted the show from 1972 to 2007, actually has brown hair. I watched
The Price Is Right constantly as a kid in the 1980s it was
the go-to show to watch when you were at home sick from school and I don’t even
remember a time when Bob Barker had brown hair. So these shows are
really vintage.
Pluto has also added QVC, HSN, Showtime Selects, and a Home For the Holidays channel with holiday cooking recipes. But c’mon: Would you rather watch holiday cooking recipes or would you rather watch Plinko? That’s what I thought. ....

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