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Published April 7, 2021, 11:34 AM
Toyota Corona Coupe ‘Macho Machine’
Though the car is already 40-years old by now, nearly every car nut worth his salt knows what a ‘Macho Machine’ is. It was the nickname given to the ’79-‘82 Toyota Corona Coupe. Being a new and rather unfamiliar model at the time, Toyota Motor Philippines (TMP) opted to use the star power of then Philippine Basketball Association legend, Robert Jaworski, to market the car. To make it easier to remember, it was promoted with the nickname, Macho Machine, in commercials and promotional paraphernalia. Needless to say, it worked, and the car is known more today by its nickname than its longer, unremarkable actual name. ....

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