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Automotive disruption has been disrupted – but are marketers prepared for what’s ahead?
The Australian automotive industry has been one of the most disrupted by the pandemic. For manufacturers, it s generally been in a positive sense, with sales on the up. But can the momentum continue in a post-pandemic world? Mumbrella s Damian Francis asks the industry experts.
April 7, 2021 9:22
Prior to the pandemic, Australia’s automotive market was in a particularly interesting position. A major crossroad that was likely to send the industry in a completely different direction.
While Mumbrella was running the Automotive Marketing Summit in Sydney and Melbourne, we were able to document this crossroad in a bit more detail. There were a range of speakers involved, from major manufacturers, car share companies, mobility brands, various businesses in and around the growing EV trend and more who were jockeying for relevance and position in real life and on our conference p ....

New South Wales , Sam Mcorist , Mark Harland , Kevin Goult , Kurt Mcguiness , Richard Parker , Star Energy , Destination Group , Volkswagen Group Australia , Automotive Marketing Summit , Car Sharing Providers , Hyundai Australia , Mumbrella Automotive Marketing Virtual Summit , Campaign Review , Diana Di Cecco , Lexus Encore , Frequent Flyer , Smallest Dealership , புதியது தெற்கு வேல்ஸ் , குறி ஹார்‌ல்யாஂட் , ரிச்சர்ட் பார்க்கர் , நட்சத்திரம் ஆற்றல் , இலக்கு குழு , வோக்ஸ்வாகன் குழு ஆஸ்திரேலியா , தானியங்கி சந்தைப்படுத்தல் உச்சிமாநாடு , கார் பகிர்வு வழங்குநர்கள் ,