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I was always a fan of
deshi products including fabric, motifs, craftsmanship, and artwork. However, when I looked for something new to wear, majority of the times I did not like what was being offered in the market, and this very fact encouraged me to make my own clothes, said a determined Ahmed.
While we know that many designers are influenced by the ongoing trends because sales become easier, when things go viral, Ahmed swam against the tide.
I never conformed to styles that were taking the world by storm. I only produced designs that the creative inside me found interesting. From the very beginning my thoughts and ideologies were to revive the old-age customs of the society, to revive artwork, literature etc., which people almost forgot with time. I wanted my fashion label to mirror the classic and the intellectual heritage of the world, reflected Ahmed. ....

Michael Madhusudan Dutta , Faiza Ahmed , Quamrul Hassan , Mark Knopfler , Bangladesh Sustainable Fashion Arena , Mind Power , Crimson Pride , Cha Chakra , மைக்கேல் மதுசூதன் தத்தா , மனம் பவர் , கிரிம்சன் ப்ரைட் , சிஎச்ஏ சக்ரா ,