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Ensemble Worldwide Malaysia releases animated Raya film for PETRONAS giving thanks to neighbourly kindness


May 12 2021, 10:00 pm | BY Kim Shaw | No Comments
Ensemble Worldwide Malaysia and PETRONAS have released a fully animated festive film, to celebrate Raya in line with the PETRONAS festive films theme of 2020-2021, ‘Our Unique Family’.
 
Titled ‘Syukur Raya’, the film explores themes of compassion and kindness through a fun and cheeky ‘seloka’ – Malay poetry put to music that carries life lessons. The narrator, a spotted dove named Syuk-kur – a wordplay of ‘syukur’ (thankfulness) and ‘tekukur’ (the Malay word for dove) –acts as witness to the goings-on in a local neighbourhood. The main character Poji, a delivery rider, misses his hometown to the point he envisions his fierce next-door neighbour, Mak Jah, as his own mother. ....

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Ikano Centres goes all out with Mak Jemah to celebrate Raya this year via Ensemble Worldwide Malaysia & UM


May 5 2021, 9:48 am | BY Kim Shaw | No Comments
Ensemble Worldwide Malaysia and Universal McCann have released this Raya campaign for Ikano Centres, part of IKEA Southeast Asia which calls out for an out of this world Raya celebration this year.
 
The nationwide ‘Raya Kau Kaw Kaw’ campaign, translated as an all-out Raya for all shopping centres under Ikano Centres including Toppen Shopping Centre, IPC Shopping Centre, MyTOWN Shopping Centre and Batu Kawan Link Building, sees the central character Mak Jemah push herself to the limits to make this Raya the very best.
Didi Pirinyuang, Executive Creative Director of Ensemble Worldwide, said: “The reality of Raya will be one of physical distance from the wider family. With all the world’s big celebrations suspended by the pandemic, we wanted to use the opportunity to let people forget about their problems for a while. That feeling that yes, no matter what, we’re going to celebrate Raya to the max, in h ....

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Directors Think Tank wins gold at Spikes Asia for Petronas 'Land of Light Bulbs' – Campaign Brief Asia


March 2 2021, 8:57 am | BY Kim Shaw | No Comments
Following on from recent wins at AdFest, leading SE Asian production company and Campaign Brief’s ‘The Work’ production company of the year, Directors Think Tank, have just picked up a Gold Spike in the Entertainment category at Spikes Asia for Petronas ‘Land of the Light Bulb’.
 
The three-part web film was a collaboration with Ensemble Worldwide Malaysia and production partners Fingerprint Films. The project was an opportunity to create a branded content campaign to strengthen PETRONAS‘ presence in India. The films highlight the energy that drives India.
The production was supported in India by Fingerprint Films and Executive Producer Madhukar Kotian. All three episodes were co-directed by Directors Think Tank director and co-owner Rajay Singh (one SE Asia’s most awarded directors) and India’s Rajesh Mapuskar (winner of the national film award for best director for his film ....

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PETRONAS CYN film via Ensemble Worldwide Malaysia celebrates the courage and heritage of the lion dancer


February 10 2021, 2:08 pm | BY Kim Shaw | No Comments
Ensemble Worldwide Malaysia and PETRONAS have released a fully animated festive film titled ‘Yi Qi’, to begin the Chinese New Year festive season.
 
The film is set in the mythical Malaysian village of “Kampung Baru Dancing Lion”, a land inhabited by lions who flourish and dance to a constant beat of drums. Though the drumbeats cease, the lions eventually find new purpose to lift their spirits and the courage to keep dancing again.
Didi Pirinyuang, Executive Creative Director of Ensemble Worldwide, said: “Malaysia has a rich and historied culture of lion dancing. Although the art itself dates back to the Tang dynasty legend, Malaysia’s lion dancing has evolved with its own distinct identity and flavour – from the invention of stilt acrobatics to being World Championship winners. ....

Chong Yao , Kampung Baru , Danny Lim , Yi Qi , Felicia Yong , Raymond Wong , Choong Kah Zhun , Lee Chin Nam Keito , Andrew Lee , Calvin Mok , Lee Yan , Ying Cher , Jennifer Yiew , Wayne Yap , Frankie Lee , D Animation Team , Pad Team , Motion Team , Part Team , Ensemble Worldwide Malaysia , Chinese New Year , Baru Dancing , Executive Creative Director , Ensemble Worldwide , World Championship , Chinese New ,